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This is the thing people don’t get about Facebook ads—the creative determines the outcome. Video has been around for over a decade. It’s the most engaging format, but way fewer people are willing to shoot good video. It converts way better, but not enough people are taking advantage of it. Facebook ads are still a blue ocean because video is still a blue ocean. Tons of creators are focused on building channels, but so few are focused on making great ads. What do you think? #advertising #socialme
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