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Ford Did the Math. Paying Deaths Was Cheaper. So They Chose Deaths
In 1971, Ford launched the Pinto. Engineers discovered a fatal flaw before the first car sold. Rear-end collision at 30 mph — fuel tank ruptures — car ignites. Ford ran the numbers internally. Fixing every Pinto would cost $137 million. Paying wrongful death settlements would cost $49 million. They chose $49 million. The document became ...
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