The Untold Story of Juul’s Fall — and Its Billion-Dollar Bet to Rise Again | NYNext
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The Untold Story of Juul’s Fall — and Its Billion-Dollar Bet to Rise Again | NYNext
Lydia Moynihan sits down with Architect Capital CEO James Sagan to unpack the turbulent saga of Juul, the once high-flying vape brand that promised to end smoking — and instead sparked a national firestorm. Sagan, an early investor and now key backer, defends Juul as a “misunderstood” company led by mission-driven engineers determined to ...
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