Early Startup Days on Instagram: "Justin.tv started in 2007 as a live-streaming platform where co-founder Justin Kan broadcasted his life 24/7. It later expanded to allow anyone to stream, laying the groundwork for user-generated live content. The gaming category became so popular that it spun off into Twitch, which Amazon acquired for nearly $1 billion in 2014. Justin.tv itself was shut down in the same year to focus entirely on Twitch."