Ladies, cast a line and join the action! Our latest BassmastHER Workshop hit the water at Lake Guntersville and it was all about community, empowerment and education. From rod reviews to boat tips, this one’s for every woman who loves bass-fishing. 💙 Ready to get in on the fun? Watch now and tag a future fishing buddy👇 #BassmastHER #WomenWhoFish #LakeGuntersville #BassFishing #Toyota #TeamToyota | Bassmaster

Today we pause to honor Aaron Martens, The Furious Hog Snatcher, and one of the purest spirits this sport has ever known. His joy on the water, his kindness off of it and the way he made every moment feel special… that’s the legacy we carry forward. Share with us in the comments your favorite AMart memory ⬇️💜 #amartappreciationday #aaronmartens | Bassmaster

Day 3 is reel good — the Bass Tumbler is taking the spotlight and you get 15% off today only for this tumbler🎣🎄 #MerryBASSmas #BillDance #Fishingmerch | Bassmaster

Day 2 of 12 Days of B.A.S.S.mas: The Bassmas Lights Crewneck is shining BRIGHT… so bright it scared 15% off the price for today only 🎣🎄 🔗🎁 https://www.bassmaster.shop/collections/b-a-s-s-mas/products/bassmas-lights-embroidered-crewneck #MerryBASSmas #BillDance #Fishingmerch | Bassmaster