4 days ago · The plastic bricks may reinforce heterosexuality as the ‘norm’ because the blocks are seen as ‘male and female’, according to a tour at the London attraction

The LEGO Group is committed to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company.

May 30, 2023 · Children’s toy maker LEGO has released an LGBTQI+ range featuring transgender building sets for kids age 5+. Countering the claims made by London, a LEGO Group spokesperson told Newsweek: "The...

5 days ago · Science Museum in ‘bonkers’ LGBT Lego warning Institution’s Seeing Things Queerly tour claims people think the toy bricks are ‘gendered’ and reinforces idea ‘heterosexuality is the norm’

Design-wise, I love how bold yet simplistic the set is. It sends a powerful message, but it is also fun and quirky and doesn’t take itself too seriously. We’ve made sure to include black and brown colors to represent the broad diversity of everyone within the LGBTQIA+ community.

May 20, 2021 · Lego fans can build castles, jungles and entire town centers with the right set of bricks. But from June, the company will launch a brand new product – its first ever LGBTQ-themed set, named...

Jun 1, 2022 · The LEGO Group today announces its launch of the “A-Z of Awesome’, an ongoing campaign which runs into 2023 using LEGO builds to celebrate inclusivity and embrace self-expression in the LGBTQIA+ community.

Everyone is Awesome is a Lego set released in 2021. The Lego product is the first designed to represent the LGBTQIA+ community. It was designed by Matthew Ashton and is themed to represent a pride flag and transgender pride flag, and black and brown colors to represent LGBT people of color. [1][2] The set has 346 pieces. [3] .

May 21, 2021 · The set's name plays on the catchy Lego Movie song Everything is Awesome, and it embraces the inclusive rainbow imagery of the LGBTQIA+ community.

May 20, 2021 · The Lego Group has unveiled "Everyone is Awesome," its first LGBTQ-themed set, ahead of its launch during Pride Month. The set, which hits the Lego online store June 1, includes 11 monochrome...