Fourth-year TCU coach Sonny Dykes said a successful year for his football team would be for the Horned Frogs to reach their potential. While Dykes isn’t sure what that would look like, he wouldn’t ...

Texas Tech head coach Joey McGuire used his time at the Big 12 media days to call out some bigger programs and conferences. As the saying goes, McGuire 'wants t ...

More high school recruits join Felix Ojo with multi-million revenue share NIL deals in the aftermath of the House settlement.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Texas Tech billionaire booster Cody Campbell announced the formation of a new non-profit dedicated to college sports on ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Deion Sanders didn't disclose much about his health situation in his first public appearance in over two months, but the ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech Head Coach Wants LSU-Texas Tech Home-And-Home Series originally appeared on Athlon Sports. Big 12 media days are ...

From Jim Schlossnagle's rebuilding to Texas Tech's spending and college football as NFL 2.0, there's never a dull moment.

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.