Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

McVitie’s is celebrating 100 years of its Chocolate Digestive, but being the original or biggest brand in a category doesn’t ...

As B2B buying cycles increase in length, B2B companies are using AI to better personalise customer journeys and align sales ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...

While 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other ...

Dr Grace Kite has more than 20 years’ experience using statistics to model commercial outcomes to see what drives growth. Throughout, she has prioritised coaching people to use results successfully.

Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives ...

Taide is the Senior Vice President for P&G’s European Brand function leading more than 1000 talented marketers and partner agencies across 49 countries. Her mission is simple: to fuel ...

Marketing and advertising “won’t evolve by accident”, says Brixton Finishing School founder Ally Owen as the organisation ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...