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Marketing Dive8m
How Carl’s Jr. built on big game success with social star Alix Earle
The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.
Marketing Dive22h
McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’
The fast-food chain’s latest nostalgic campaign features Ronald McDonald and friends for the first time in more than 20 years.