Mars’ latest confectionery launches - from freeze-dried M&M’s to swicy Skittles - highlight a new innovation strategy focused ...

From indulgent chocolates to functional gummies and protein-packed bars, the confectionery sector is evolving fast. But while health claims, sustainability credentials and cleaner labels are ...

Confectionery innovation is ramping up right across the industry. We’ve got Nestlé’s KitKat collaboration with Formula 1, leading to the creation of “chocolate cars”. Similarly Ferrero Group is ...

The Hershey Company has, by its own admission, been cautious in its use of AI, particularly when it comes to marketing. Why? “Because we know that the output of AI can look impressive. But if you ...

Mars, Inc. is the biggest confectionery and snacking company in the world, meaning that, not only does it dominate sales, it also plays a major role in setting the agenda for the industry. When it ...

Mars’ NYX beauty collaboration highlights how confectionery brands are rethinking marketing, following moves like KitKat’s ...

It’s been a bumpy year for The Hershey Company, and it’s still only April. In February, the maker of Reese’s Pieces and Hershey’s Kisses, suffered a 60% profit drop, despite sales picking up. Then the ...

Mars, Inc. has upped its commitment to green energy through the announcement of a long-term purchase agreement with European Energy. Under the agreement, the majority output from the planned Skuodas ...

Mars, Inc has announced plans to accelerate its net zero cocoa ambitions in Ecuador. The confectionery giant is working with ingredients supplier ofi (Olam Food Ingredients) on a five-year project to ...