Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

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The world's top 500 brands have collectively grown 10% to $9.5 trillion in 2025, outpacing the global economic growth which currently stands at 2.8%. Among the top five brands, Apple continues to ...

The latest campaign from Centerfruit, from the house of Perfetti Van Melle, glorifies taste with an entertaining execution and memorable tagline ‘Kaisi jeebh laplapayee’ (How the tongue waggles). It ...

The marketing landscape is evolving at an unprecedented pace, with new technologies consistently reshaping how brands engage with consumers. Among the most disruptive of these innovations is augmented ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

On February 1, 2025, as Union Finance Minister Nirmala Sitharaman presents the first Budget of NDA’s third term in office, she will have to do a well-orchestrated balancing act, as the Indian economy ...

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...