That shift, from human-driven browsing to AI-driven intent, is the defining commercial transformation of this decade. And ...

Streaming giant Netflix has partnered with the Arab Fund for Arts and Culture to launch the third edition of its regional ...

Italian luxury menswear group Ermenegildo Zegna has seen an improvement in its Middle East business in recent weeks following ...

Qiddiya Investment Company and Google Cloud announced an expanded partnership on Monday to build the digital infrastructure ...

Majid Al Futtaim has launched its SHARE rewards program in Saudi Arabia, expanding the company’s digital commerce and loyalty ...

John Speers, CMO, growth marketing leader and founder of The Marketing Lab, said: “As we saw in COVID-19, brands that go dark ...

Companies that fail to build people-centered artificial intelligence strategies risk losing their best AI talent by 2027 to ...

Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening ...

As the global advertising industry prepares for this year’s edition of the Cannes Lions International Festival of Creativity, one of the festival’s most consequential decisions is already reshaping ...

Saudi Arabia stands out as one of only two economies among the world’s top 20 where fertility rates remain above the replacement level of 2.1 children per woman, according to the Ipsos Generations ...

The National Media Authority has launched a nationwide campaign to raise awareness of media content standards as the rapid growth of digital platforms and generative artificial intelligence reshapes ...

Chief marketing officers are allocating an average of 15.3% of marketing budgets to artificial intelligence initiatives, but most marketing organisations still lack the maturity needed to scale those ...