OMEGA and Swatch have released a new MOONSWATCH, and it’s not a Moonphase, Earthphase, or Snoopy variation. No, this ...

Swatch is celebrating a very impactful competition that the Speedmaster won 60 years ago ... and slyly hinting who lost.

It’s called the MoonSwatch 1965, and it goes on sale in select Swatch shops from 1st March. You know the score by now: arrive ...

Swatch introduces the MoonSwatch 1965! ✓ A nod to the flight qualification by NASA for the Omega Speedmaster in 1965 ✓ Check ...

Another MoonSwatch, another reason to join the queue for a horological phenomenon that can't help but surround itself by hype ...

With the freshly unveiled MoonSwatch 1965, OMEGA and Swatch are back with a new iteration of their viral watch collab.

Hysteria has given way to a low drumbeat of regular launches from Swatch’s MoonSwatch team, not least because there is no ...

Collectors and enthusiasts couldn’t get enough of the white-dial Speedmaster when it launched in March 2024, and demand remains sky-high today. Now, Swatch is betting that history will repeat itself ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

They say there is a watch for every occasion – but these two timepieces are for every day, every second, everywhere!

Ah, the MoonSwatch. It would be fair to say Swatch and Omega’s unexpected love-in didn’t get off to the best start. But fast-forward a couple of years from the sheer pandemonium this celestial ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...