MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

There was a time when French cuisine was unmistakably French, Indian food firmly Indian—and anything that blurred the lines was met with ...

From deposits to mutual funds, the way youngsters manage their money is evolving. Here’s what the financial behaviour among ...

One of the reasons President Trump’s Big Beautiful Bill has drawn fire in recent days is the blow it deals to green energy.

The best available evidence suggests that the youth-vote shift in 2024 was more a one-off event than an ideological ...

Vivo X Fold 5 is expected to launch before July 15 in India. The smartphone will give tough competition to the upcoming ...

Gen Z in India is increasingly adopting yoga as a key tool for emotional well-being and stress management. This shift marks a ...

Gen Z youth or zoomers in the United States consider mental health and personal well-being to be “very important" ...

Dreamchasers. The campaign, launched in collaboration with Suhana Khan, reflects vivo’s continued commitment to India’s young ...

Former central police commander Doris Mugambi has asserted that police did not use live ammunition during the June 2024 Gen Z ...

A new study by Spotify decodes Indian consumers’ music listening habits, uncovering when they press play, the moods that ...

As for the foldables themselves, the Galaxy Z Fold 7 is rumored to feature a slimmer profile — rumored to be as thin as 4.1mm ...