Are you hardcore enough for the Whoop?

The Google Fitbit Air is very much the talk of the fitness tracking town right now, not only because it’s the first new ...

Whoop users will be able to call up "licensed clinicians" starting this summer–for an as-of-yet-unspecified fee.

Google's upcoming Fitbit Air is the first serious alternative to Whoop. Here's why it took so long, and how these two compare to other smart bands on the market.

The $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ahmed’s heart ...

The Fitbit Air looks like a Whoop rival on paper, but its bigger significance may be what it says about growing consumer ...

The battle for wrist real estate got another entrant last week when Google unveiled the Fitbit Air, a $99 screenless health tracker that’s not tied to a subscription models and is cleared aimed at ...

The Fitbit Air is a 12-gram screenless pebble that slips into a fabric band, tracks your heart and sleep around the clock, ...

Whoop has announced a raft of new features for its subscribers, rolling out an expansion of its health platform and updates ...

The launch of the Fitbit Air on May 7, 2026, marks a significant strategic shift for Google, as it moves to challenge premium ...

Google's just launched the Fitbit Air, a screenless wearable that slips onto your wrist to track your fitness activities, ...

Fitbit Air is the first all-new Fitbit-branded device in years ; It weighs just 5.2g and is 25% smaller than any previous ...