Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

EMMET COUNTY, Mich., (WPBN/WGTU) -- — Traverse City Walmart stabbing suspect Bradford Gille was charged in Emmet County with the disinterment and mutilation of dead bodies and malicious destruction of ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

Cross-platform measurement company iSpot says it has launched the first attribution solution for linear TV/streaming video ad campaigns "at scale" for clients -- a new product that delivers data much ...

Milwaukee's underused Midtown Center − including its vacant former Walmart − could get a boost with a new apartment proposal. Known as Midtown Commons, it's received a preliminary conceptual approval ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...

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In late May 2024, multiple X, TikTok and Facebook posts claimed that retail giant Walmart would be resuming 24-hour operations at its stores — which the company halted during the COVID-19 pandemic — ...

Roku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade ...

Are you a print subscriber? Activate your account. 37 min 43 sec ago By Parker Herren - 1 hour 54 min ago By Ad Age and Creativity Staff - 3 hours 54 min ago By Will Johnson - 4 hours 24 min ago By ...