The ATP Tour is ready to take fashion seriously, quadrupling the budget it’s putting behind initiatives in the space. The ...

After years of playing in store-bought attire and without an apparel deal, Taylor Townsend, now the world No. 1 in women’s ...

The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

Naomi Osaka didn’t bring the 24-karat gold Labubu at the 2025 U.S Open—but her own little Labubu stole the spotlight.

From groundbreaking tennis outfits to boardroom roles, Maria Sharapova has redefined what it means to be a style icon off the ...

Naomi Osaka made quite the fashion statement at the 2025 US Open during her first-round match against Greet Minnen. Osaka, a ...

British tennis star Jack Draper's role as Vuori's new ambassador spotlights how fashion is a talking point for tennis, both ...

World number one Jannik Sinner started his US Open 2025 campaign in a dominant fashion with a straight set win over Czech Vit Kopriva. Sinner made light work of his opponent and clinched the match 6-1 ...

The New York-based tournament marches to its own chaotic drum and this year's edition is already adding to that reputation.

I’d wager to say tennis has become one of the finest sports in fashion. Sure, “tenniscore” has been a trending theme for a few years now, but it’s come a long way from what was once an updated take on ...

Over the course of the past week, eight couples have gone on their first dates across the U.S. Open’s grounds — on camera.