Curry's deal with Under Armour catapulted him to the top of highest earners in all of sports. His initial deal with the company in 2013 was valued at a reported $4 million a year, and subsequent Under ...

The legendary “Oreo” Jordan 6 is set to crash the 2026 lineup—a $1,000 resale grail returning for the first time in 15 years.

The Air Jordan 4 Retro 'Black Cat' will release in Australia at 9:00 a.m., Friday, November 28, 2025, online at Nike AU.

The Green Bay Packers secured the Thanksgiving road win over the Detroit Lions on Thanksgiving. Here's how it happened.

The Texas Longhorns handed the UCLA Bruins their first loss of the season. No. 4 Texas defeated No. 3 UCLA, 76-65, at the ...

Steph Curry continues to roll out in different sneakers since his recent split with Under Armour after a 12-year partnership.

The Nike Air Bakin Posite Boot was a mouthful at the moment and the culmination of Nike Sportswear fusing everything retro ...

Stephen Curry creates sneaker buzz by wearing Jordan models and Sabrina 3s while hinting at major upcoming brand decisions.

The Utah Jazz aren’t immune to shots from Steph “Petty King” Curry. Before Monday’s game between the Warriors and Jazz at ...

Steph Curry is the biggest sneaker free agent in the basketball world today, and he continued his sneaker tour on Monday.

Michael Jordan says he rooted for Roger Federer at the 2014 U.S. Open despite knowing virtually nothing about tennis.

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.