Netflix reported fourth-quarter revenue of $12.05 billion, up 17.6% from last year's fourth quarter. The revenue total beat a Street consensus estimate of $11.97 billion, according to data from Benzinga Pro. Netflix reported 56 cents in earnings per share ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant's latest effort to spark interest in its ad-supported subscription tier. "This will enable clients to buy Netflix advertising through Yahoo programmatically, and ...

Netflix is showing strength as it is expected to grow revenue and earnings at strong double-digit rates over the long term. Read why NFLX stock is rated buy.

Netflix is the biggest subscriber video streaming service in the world, with 269.6 million global paid memberships as of March 2024. But it's still a minnow in the world of advertising, barely reaching the top 10 when it comes to video ad sales. While ...

Live sports, ad-supported plans and pricing strategies are among the items highlighted by a Netflix Inc (NASDAQ:NFLX) analyst ahead of the company's fourth-quarter earnings report, which will include results from NFL games, a big boxing match and the ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it will “enable clients to buy Netflix advertising ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive ...