NEW YORK--(BUSINESS WIRE)--Simulmedia, the pioneer of data-driven, audience-based television advertising, today announced the appointment of Justin Nesci as Chief Commercial Officer. Nesci, a seasoned ...

The beautiful game is beautiful no more. With the 2026 World Cup set to get underway this summer, FIFA will reportedly allow broadcasters to cut away to commercials during “hydration breaks” in ...

NASCAR fans may have noticed a key change to the broadcast today. The commercials have come by the many, but they have all been in side-by-side coverage. In turn, we get to see every single lap of the ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

Add Yahoo as a preferred source to see more of our stories on Google. The Seattle Seahawks took home the Super Bowl trophy this year, but not everyone tuned in to watch the game. Some watched the ...

BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

Every February, you can almost set your watch by the flurry of mysterious celebrity stunts. Guy Fieri cut off his famous frosted tips? Chris Hemsworth’s listed on the org chart at Amazon? And the ...

Natassia Paloma may be reached at npaloma@gannett.com, @NatassiaPaloma on Twitter, natassia_paloma on Instagram, and Natassia Paloma Thompson on Facebook.

Here’s one thing I hated about the commercials for the Super Bowl this year: Apparently, if I can trust the PR campaigns behind many of these ads, to get the full “experience” of their commercials, I ...

For once, could a handful of commercials from Sunday actually stand a decent chance of getting remembered past Wednesday? Memory's a funny thing, but if you care about a solo by Lady Gaga, Mike Tyson ...

Some people love watching the Super Bowl for the game. Others love it for the commercials. If you’re in the latter group, you’ll probably have noticed that the ad spots in between commercial breaks ...