McDonald’s latest campaign Camera Rolls, created by LEO UK, takes a surprisingly simple insight and turns it into a piece of creative storytelling that feels instinctively familiar. The idea stems ...

When the McDonald’s chief executive, Chris Kempczinski, posted a video of himself eating lunch last month, it was not the ...

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

"I just want to take this moment to apologise to influencers. It turns out what you do is incredibly difficult." ...