VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

To market agentic AI effectively, start by translating complexity, building trust and aligning messaging with executive ...

MCP is gaining widespread adoption, but its usefulness is technical and confusing.

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Marketers are rethinking what success looks like. As the digital landscape evolves and consumer attention becomes increasingly fragmented, brands are moving beyond traditional metrics like impressions ...

Fortune Foods, for its Chakki Fresh Atta, wanted to move away from a functional commodity to an emotionally relevant brand. While Ogilvy India conceptualised the commercial ‘roti ki mehnat’, Social ...

Healthcare Architect. Develop applications in C#.Net. Java , Python ,Typescript & SQL in both cloud native and on Prem servers. Healthcare Architect. Develop applications in C#.Net. Java , Python ...

We’ve updated this guide with information on LinkedIn’s conversion lift testing. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media ...

My friend turned to me the other day with a sly smirk and whispered, “Are you also part of Group 7?” I shook my head, unsure of what she meant—feeling left out of whatever secret club she was ...

Abstract: In the evolving digital landscape and social media, leveraging communication platforms for marketing has become pivotal for small businesses. This research paper explores the impact of using ...