Lacoste has reimagined its iconic crocodile logo as a "GOAT" (Greatest of all time) in a new capsule collection celebrating ...

Venus Williams's grand return to the US Open has ended. Last night, the legend lost to Karolina Muchová after a two hour-long ...

Summer vacation may be cooling down, but professional tennis is just heating up: The US Open 2025 officially kicked off on Sunday at the Billie Jean King National Tennis Center in New York City, which ...

The tennis lifestyle brand's newest initiative is among several marketing opportunities during the tournament that takes ...

The athlete’s monochromatic ensemble consisted of a pleated miniskirt, a form-fitting polo, a shirt jacket, a visor, and ...

Lacoste has reimagined its iconic crocodile logo as a GOAT in a limited-edition collection celebrating Novak Djokovic's ...

Venus Williams 's grand return to the US Open has ended. Last night, the legend lost to Karolina Muchová after a two ...

In honor of the greatest tennis player of all time, Novak Djokovic has paired up with Lacoste to bring an exciting yet ...

Always a bit nerve-wracking when you build a campaign around a current sporting event. Lacoste is betting on brand ambassador Novak Djokovic in the US Open tennis (he's won a record 24 slams already ...

The redesign honors Novak Djokovic as he eyes another historic win at the U.S. Open, as Vuori, ON, and New Balance shake up ...

You haven't seen the last of Venus Williams at the 2025 US Open. Though she lost the first mixed doubles match, the tennis ...

The 24-time Grand Slam champ joined Lacoste on Friday evening to celebrate the release of the collection ahead of the US Open ...