Hi Barbie! To celebrate the biggest movie of the year now available on digital and in theaters, let's party at (Ken)way Park on Friday, September 22, for Barbie Night! Whether you ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 If you could give the kids in your life ...

These cuddly, connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers ...

Where are the kids who aren’t playing? It’s a question that gets to the heart of the mission of the Aspen Institute’s Project Play, a national initiative driving to get to 63% youth sports ...

Before the era of digital entertainment and structured playdates, the neighborhood streets served as a sprawling, unsupervised canvas for imagination. For generations of kids, the sound of the front ...

Before TikTok and before influencers, a chaotic 56-second home video basically invented what going viral looked like. If you were anywhere near a computer in 2007, you saw “Charlie Bit My Finger” ...

Netflix is doubling down on kids' content with a pretty big new offering — and it's free for Netflix subscribers. On Monday, Netflix announced its new standalone kids app called Netflix Playground.

They were promised a larger-than-life, interactive Barbie Dreamhouse, an '80s-themed roller-skating party and a glittery pink day in Barbieland. Subscribe to read this story ad-free Get unlimited ...

Back in the ’80s, Mattel’s Masters of the Universe figures ruled the boys’ toy aisle. Meanwhile, their iconic Barbie reigned over the girls’ toy aisle like a hot pink monarch. But the two popular ...

If I could only recommend one toy to families, it would be a play couch. They’re so versatile, and my kids find ways to play with theirs literally every single day, from building forts to creating ...

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Mattel Creations REVEALED 2026 was a bigger, bolder celebration of Mattel than ever before. Not only did it bring a live-audience into the fun for the first time, but its unveiled product line ...