Celebrities starring in car advertising is hardly a new phenomenon. But there's another entire aspect of a car commercial where celebrities have also taken part, but their faces are never seen. The ...

A Ford F-150 and a Ford Super Duty driving across a dirt field. - Bedford Ford/YouTube Celebrities starring in car advertising is hardly a new phenomenon. But there's another entire aspect of a car ...

Honda, long known for its automobiles and motorcycles, is steadily extending its engineering ambitions beyond Earth's surface. Nearly a decade after the HondaJet entered commercial production in 2015, ...

Commercial production has long been crucial to sustaining entertainment workers in the Los Angeles area. But it continues to plummet. By Nicole Sperling Reporting from Los Angeles Diane McArter runs ...

iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership ...

NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

Honda finally joined the hybrid movement in the compact car segment with the Honda Civic hybrid. The Civic Hybrid features a different standard powertrain and different standard features than the gas ...

When the NFL decided to add commercials to RedZone Channel — which had long been advertised as “Seven hours of commercial-free football” — the spin from the league was that these commercials would be ...

There will no longer be seven hours of commercial-free football on NFL RedZone. A late-season experiment with showing commercials wasn’t popular with viewers last year and host Scott Hanson had to ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

However, when a heavy hitter like Honda enters the game, it's time to take notice. While best known for its core cars and motorcycles, Honda has an impressively diverse line that includes marine ...