As the Gen Z economic influence grows, marketing teams are under pressure to rethink how they plan and measure success.

Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. Like it or not, Gen Z is the future of work. By 2030, ...

Gen Z will soon dominate the workforce, demanding new management approaches. Traditional methods fail to engage them. To retain these employees, leaders must adapt by embracing real-time communication ...

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