The global yerba mate market is estimated to be valued at USD 2.4 billion in 2025 and is projected to grow to USD 4.3 billion ...

The demand for water enhancers in the USA is entering a strong growth phase, driven by changing hydration habits and a nationwide push to reduce sugar intake. Valued at USD 0.7 billion in 2025, the ...

Functional drinks have a long history rooted in traditional medicine, but many products marketed today tout benefits that are ...

Carbohydrates are your body's fuel when exercising but your body has limited reserves and you'll burn through plenty of them ...

The latest plant-based hydration beverage on the market is being touted as "the peel good beverage" that offers "a bunch of ...

A lot of kids in inner cities are entrepreneurs at heart," said Brockton's Felipe Pinto. How he learned to "love the problem.

Electrolytes are essential for basic life functions, including maintaining fluid balance and helping muscles and nerves to ...

Coca-Cola's decision to make Henrique Braun its next CEO is a bet on the company veteran's experience in Latin America and ...

Rush Soccer’s network spans more than 55,000 players across the United States and over 50 countries worldwide. The partnership gives Vita Coco direct access to one of the most engaged youth soccer ...

Sports drinks tend to be sugar-heavy — fortunately, healthier substitutes exist. Research has shown that drinking fat-free ...

A hydration hack dubbed the “Sprite Zero sleep trials” has people chugging the soda before bed in hopes of sleeping through ...

Alongside this, fibremaxxing is emerging as a major trend, even overtaking protein in some wellness circles. High-fibre diets ...