Part of her knows that the “Disney World” commercial will be something that she’ll always be remembered for. “I never imagined that this campaign could go on more than 30 years,” Weis said.

Who first said, ‘I’m going to Disneyland/Disney World?' The “what's next'' commercial began in 1987 and featured New York Giants quarterback Phil Simms after he was chosen the MVP of Super ...

The Disney tradition continued with Hurts shooting the "What's Next?" commercial on the field after his latest Super Bowl victory.

In addition to getting paid for the commercial, the MVP enjoys the celebratory parade and a VIP tour with their family the following day at either Disneyland or Disney World whichever is closest.

But that hustle and subsequent quick-turn creation of the "We're going to Disney!" commercial are as much a part of the modern-day Super Bowl experience as the flashy halftime show and buckets of ...

Patrick Mahomes went to Disneyland in a post-Super Bowl tradition that began more than 36 years ago in Southern California. Here's how the tradition started.

commercial after he was named MVP of Super Bowl XXI in 1987. The commercial shows highlights of Simms from the Giants' 39-20 win over the Denver Broncos as the "When You Wish Upon a Star" theme plays.

The commercial shows highlights of Simms from the Giants' 39-20 win over the Denver Broncos as the "When You Wish Upon a Star" theme plays. Then comes the famous question from an off-screen narrator.