Clean beauty for less? Pencil us in. Today marks the start of Ilia’s annual Friends & Family Sale, bringing 20% off sitewide ...

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present ‘Allure’ staff members share their top beauty ...

The hair color world has finally caught up to what a lot of women already knew: gray hair can be genuinely striking and ...

Testers at Consumer Reports tried micellar waters from Bioderma, Garnier, CeraVe, and more to find the best for dry, combo, ...

Despite clean beauty being mainstream for some time now, figuring out which products are actually worth buying is still far ...

There are several different types of at-home waxes, including wax strips, hot wax, hard wax, sugaring wax, and roll-on wax.

We provide honest reviews based on a thorough, multi-point testing methodology. We do earn a commission if you purchase through our links, supporting our independent product assessments. View our ...

Read more: 15 best mascaras for length and volume, tested by a beauty writer Best overall – Mylee the brow wow: £35, ...

The WNBA player told E! all about her beauty routine, from the hair product she's been using for years to the mascara that ...

Your votes made all the difference! Meet the glowing winners of Femina Beauty Awards 2026 Co-powered by Blenders Pride Packaged Drinking Water. The wait is finally over. The results of the first-ever ...

We rounded up our favorite Korean skin care products, including essences, serums and more from brands like Cosrx and Glow ...

Any time I stray from my skin-care routine — whether I’m traveling or had an extra busy week — I turn to face masks for help. They provide a high dose of hydration if I’m dry or help calm breakouts.