With the arrival of the Fitbit Air, Whoop's subscription-model days may be numbered.

The growing trend of screenless fitness trackers has brought Amazfit’s Helio Strap into direct competition with Polar’s Loop and Whoop’s 5.0 band. While Whoop offers deep analytics via costly ...

Garmin’s leaked Cirqa band ditches the screen for recovery tracking, but its rumored $500 price could shock fitness fans.

I'm genuinely impressed.

The Google Fitbit Air is very much the talk of the fitness tracking town right now, not only because it’s the first new ...

It may just be weeks away, and the Garmin Cirqa represents a new style of more lifestyle-friendly wearable for the hardcore fitness brand.

Google's just launched the Fitbit Air, a screenless wearable that slips onto your wrist to track your fitness activities, ...

The as-yet unannounced screen-free Fitbit wearable now has a name. It's the Google Fitbit Air, and it's expected to bring with it more changes for the Fitbit brand.

The battle for wrist real estate got another entrant last week when Google unveiled the Fitbit Air, a $99 screenless health tracker that’s not tied to a subscription models and is cleared aimed at ...

Google's new screenless tracker, the Fitbit Air, is official, but what of its alternatives? We polled our readers; here's ...

Five years after acquiring the brand, Google is finally expanding into a new phase of fitness tracking with the screenless Fitbit Air. The $99 tracker, which is available to pre-order now ahead of an ...

Editor's note: This article has been updated with a quote from WHOOP. Boston-based wearable fitness company WHOOP has been awarded a contract from MIT Lincoln Laboratory, under sponsorship from the ...