Tennis apparel sponsorship is a big business. It is also one that, among the top players, is dominated by a small group of ...

Carlos Alcaraz in Louis Vuitton, Coco Gauff in Miu Miu, Jannik Sinner in Gucci: Forget actors, fashion brands are falling ...

Y-3 – Adidas‘ long-running high fashion collaboration with designer Yohji Yamamoto – celebrated the opening of its new store ...

See the list of the 10 highest-paid tennis players, who collectively earned $285 million, led by the sport's next great ...

While major brands like Nike and Adidas dominate tennis apparel among top players, local startups are gaining traction in the ...

But if one looks beyond that upper echelon and into the U.S. Open’s qualifying tournament – where lower-ranked players ...

For two decades, men’s tennis was defined by the Big Three of Novak Djokovic, Roger Federer and Rafael Nadal, who won a ...

After years of playing in store-bought attire and without an apparel deal, Taylor Townsend, now the world No. 1 in women’s ...

Japanese designer Yohji Yamamoto's collaboration with adidas blends Japanese ink techniques with athletic-wear.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...