If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Kendrick Lamar felt like Goku when he first heard the beat for "Hey Now" off his latest album GNX, according to Mustard.

Kendrick Lamar says he felt like the iconic Dragon Ball Z character Goku upon his first time hearing DJ Mustard’s production for the GNX track “hey now.” In an interview with the GRAMMY’s Recording Academy,

Kendrick Lamar ’s performance this year promises to be no different. Today, the rapper has announced that he’s teamed up with designer Willy Chavarria on a limited collection to commemorate the event—perhaps a hint of what’s to come?

Taylor Swift & more celebrate the Chiefs big win, securing their spot in the Super Bowl. SZA is confirmed to join Kendrick Lamar during the halftime show, the world commemorates Kobe Bryant's passing and more.

Kendrick Lamar and designer Willy Chavarria are teaming up again for a Super Bowl-inspired collection ahead of the rapper's halftime show performance.

Speaking to the GRAMMY.com ahead of the 67th GRAMMY Awards this coming Sunday, GNX producer Mustard opened up about working with Kendrick Lamar on the album. When asked about whether or not he continues to send Lamar beats,

Lynda Carter and Jessica Altman had a fun mother-daughter date during Paris Fashion Week. The "Wonder Woman" star stepped out with Altman at the Schiaparelli Haute Couture Spring-Summer 2025 show on Monday at the Petit Palais. Carter also opted for a midi dress and a leather jacket.

Mustard revealed that Kendrick Lamar described feeling like Goku when he first heard the electrifying beat for "Hey Now."

Lamar, 37, was announced as the halftime performer in September by Jay-Z, whose company Roc Nation works with the NFL to select the halftime show performer.

The halftime show at last year's Super Bowl LVIII in Nevada featured Usher as the headline performer, with guest appearances by Alicia Keys, will.i.am, Jermaine Dupri, Lil Jon, Ludacris and H.E.R.