Some people watch the Super Bowl for the football, some for the commercials and some for the star-studded musical halftime show, which has come a long way since its wholesome Up With People days. It always features a superstar performer now,

The Super Bowl is coming up, and between the iconic game day ads, the potential of Taylor Swift pulling up to support her Golden Retriever Boyfriend Travis Kelce, and the yummy spread of snacks, we're so ready for next Sunday.

Elsewhere around the world, the UK 's coverage is 100% free on ITV1 and through its on-demand platform, ITVX. In Australia, you'll also be able to watch the Halftime Show (and the game as a whole) for free on 7Plus. In Ireland, it'll be on Virgin Media One and VM Play, while in Mexico you can tune into Azteca 7.