AI isn’t content with running things behind the curtain this year—it wants the spotlight. But can AI honestly sell emotion, ...

At Super Bowl LIX tonight, AI takes center stage—from commercials to game tech—transforming the experience for teams, ...

Amidst the cheers of the Eagles' victory and Kendrick Lamar's electrifying Grammy-winning diss track during halftime, a ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the ...

OpenAI's ChatGPT received its first Super Bowl commercial on Sunday. Called "The Intelligence Age," the minute-long ad went ...

Whatever’s going on, Fox showed a four-minute video summing up Johnson’s career … and it was made with a whole lot of AI.

Super Bowl 59 commercials are proving to be a popular platform for tech companies like Google to advertise their latest AI-powered products.

• Uber Eats and Instacart took similar tacks, brings out a multitude of products and characters all in the name of showing ...

Artificial intelligence is set to show up in a big way during today’s Super Bowl ads, either as a technology product to be ...

OpenAI, Meta, Google, and more showed off AI-related TV spots during the big game between the Kansas City Chiefs and ...

Fans needed more from Fox on the how and why the Eagles made Patrick Mahomes look mortal, Richard Deitsch says.