Jeff Bezos ‘s Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk ‘s SpaceX.

The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.

A successful test flight of Blue Origin’s New Glenn rocket would allow Jeff Bezos’ space venture to compete against Elon Musk’s SpaceX.

Jeff Bezos’ aerospace company, Blue Origin, is set to launch its New Glenn rocket on Sunday from Cape Canaveral, Florida. The mission seeks to deploy a test satellite into orbit and recover the rocket’s lower stage on a drone ship.

Jeff Bezos’ company is gearing up to launch its New Glenn rocket, kicking off a year in which the industry anticipates to grow under the Trump administration.

Jeff Bezos' space company Blue Origin is preparing to launch its New Glenn rocket from the Cape Canaveral Space Force Station in Florida just after midnight on Sunday. It's been a long time coming: the company has been developing the 32-foot-tall rocket,

Blue Origin announced that it will launch its first New Glenn rocket from Cape Canaveral in Florida on Sunday. According to a press release from the company, owned by billionaire Amazon founder Jeff Bezos, a three-hour launch window would be opened between 1 a.m. and 4 a.m. ET on Sunday, January 12.

Stay tuned. Crews at NASA's Kennedy Space Center and neighboring Cape Canaveral Space Force Station are gearing up for a busy January, including SpaceX Starlink internet satellite missions, Blue Origin's maiden flight of the mighty New Glenn rocket, and the NASA-SpaceX Blue Ghost moon lander mission.