WPP announced another overhaul of its business as revenues and operating profits continued to fall. In a presentation to ...

Jon Cook has addressed VML staff for the first time since being put in charge of WPP Creative, telling employees the new ...

Adidas Originals has unveiled the next chapter of its ‘The Original Icon – Superstar’ campaign starring brand ambassador ...

Side effects of AI in B2B marketing may include: exhilaration, sudden productivity spikes, mild identity wobble, existential ...

The cookie brand’s latest Marvel partnership unfolds across product releases, gameplay and a live spectacle under the ...

As we dive into the people tables from the World Creative Rankings 2026, today, we can reveal that the most-awarded ...

From the Fifa World Cup to the Commonwealth Games, with the US Open, Wimbledon and all the other regular tournaments in ...

Advertising has more data than ever, yet accountability feels weaker. In this article, Erin McCallion, chief marketing ...

Mumsnet research highlights growing parental concern over youth screen time: 92% worry about social media’s impact on mental health, 61% believe their child is addicted, 44% report over two hours ...

Nick Larkins, co-founder and chief product officer of QSIC, shares how the AI agent built its own calling app and explains why that leap from assistance to action should be a wake-up call for retail ...

As a juror for The Drum Marketing Awards, Akyol Öztürk brings a sharp focus on effectiveness, orchestration and sustainable growth. In a climate of pressure and possibility, she values work that ...

So, despite this initially having me clutching my proverbials, the news that Guinness is increasing its price by 5.2% should raise the spirits of marketers around the world.