How brands work with influencers is changing, says Issy Selby of PrettyGreen. And to get the most from the partnership, you ...

From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t ...

The snapshot from the team behind the industry’s definitive annual creative rankings reveals the agency and advertiser movers ...

The cost of living crisis changed many minds on the quality of private label brands. Among Equals’ Emily Jeffrey-Barrett ...

New work for the brand comes from ad agency BBH London, which won the account in January of 2024.

The telecoms company has once again partnered with agency-of-record Grey London on the campaign.

Kicking us off this month is Guy Thurlow, co-founder & CEO of Next-Gen Media, who’s all about agility, experimentation, and ...

As part of The Drum’s Social Media for Drummies guide, we take a look at what brands can learn from the content creation ...

New social media platforms, including Substack and Own, give creators ownership of the content they produce. Edward Ogunrinde ...

It started with a meme and ended in a metric. This is our A to Z social media glossary for marketers who want to keep up with ...

Nike’s Jordan Brand is marking 40 years since Michael Jordan first donned the now-famous sneakers with an unexpected musical.

The two billboards, one in Camden and the other in Westfield White City, are part of the ‘Let Your Summer Side Out’ campaign, ...