Fast, personal digital experiences don’t happen by accident, they take clean data, cross-team trust, and a shared plan for ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

Composable and hybrid stacks offer flexibility. Modern tech architectures help companies integrate tools more easily and ...

Too many organizations treat CX as a function, not a culture, leaving growth, loyalty and employee alignment on the table.

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes.

Data platform provider introduces configurable customer identity matching technology that operates within existing data ...

Data from Quantum Metric’s latest survey uncovers the reasons why companies need to prioritize digital improvements for their ...

Marissa Barcza is a B2B SaaS executive who leads customer experience and go-to-market teams. She is known for building high-performing, cross-functional organizations that drive customer loyalty and ...

Customers notice the cracks between your teams. The solution: align internally to reduce friction, earn trust and grow ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...