The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.