Co-founder and chief strategy and digital officer Elki Hendria, explain: "The seventh edition of our Ramadan Whitepaper ...

McDonald’s can embrace the roast by renaming the burger or even take suggestions from consumers on what to change the menu item’s name to. McDonald’s can run an ad campaign showing other menu items ...

Intercity bus travel in Malaysia has long been defined by the 11th hour. Tickets are frequently purchased at the last minute, often at physical counters, with the decision driven by timing and fare.

When pushing socially relevant ideas feels harder than ever, this work is a reminder of why what we do is still worth fighting for. It takes a brave team to champion an idea that goes against the ...

To mark this year’s International Women’s Day, I would like to pose a question: how are some brands still getting marketing to women so bloody wrong? A few recent examples: American Eagle and Sydney ...