As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

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But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.

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But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

The English word “yield,” derived from old English and Germanic, is a relic of a time when a ruling class might demand ...

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ...

Clean Tap wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.

Agentio's AI connects advertisers with relevant content creators through an automated bidding process, similar to the ...