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As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.
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But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.
As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
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