Meta introduces click and engage-through attribution updates

Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights ...

The AI engine pipeline: 10 gates that decide whether you win the recommendation

AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements ...

Google launches VRC non-skip ads globally

VRC Non-Skip ads are now globally available in Google Ads, giving advertisers AI-optimized, non-skippable reach on YouTube CTV screens.

Google Ads API enforces daily minimum budget for Demand Gen campaigns

Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.

John Horn

John Horn is the CEO of StubGroup, a Google Premier Partner agency managing hundreds of millions in ad spend across eCommerce, SaaS, B2B, and local services.Under his leadership, StubGroup has become ...