Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition ...

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.