As platforms like Roblox and YouTube Gaming become key arenas for engagement, brands that invest in a long-term presence are ...

Opinion: Luxury brands must understand the emotional drivers of purchasing behavior while avoiding pitfalls that can alienate ...

The luxury house’s milestone runway show captivated Chinese audiences with celebrity ambassadors, but a contested knot design ...

Federal Reserve research shows Americans are buying more Chinese goods than reported, and proposed tariff expansions could ...

The German automaker cuts its workforce as sales decline. Facing EV competition and rising costs, the layoffs coincide with ...

Jacquemus' apparent quiet exit from China raises questions about independent luxury brands' sustainability in the market.

TikTok Shop is accelerating global expansion as it braces for potential US restrictions. Luxury brands are reinventing ...

A discussion with experts on how to leverage IP protection to help international IP holders achieve long-term development in ...

Young Chinese consumers are melting gold bars and heirlooms into custom jewelry as prices soar, creating a viral DIY trend ...

From mall culture to fashion, China’s ‘guzi’ economy signals a major shift in how Gen Z and Alpha consumers approach shopping ...

A discussion with experts on why IP protection is key to trust, collaboration, and long-term success for IP holders and China ...

Fall 2025 showcased London’s commitment to Chinese fashion, from homegrown designers to strategic KOL partnerships that ...