The first Digital Shift of 2025 explored questions of skillsets, AI model visibility, and evaluating martech in a landscape ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ...

For brands in sectors like FMCG, video can be a prime venue to build brand and create positive associations that will put ...

Chapter 1. With both Google and OpenAI launching new GenAI models, and newcomer DeepSeek entering the scene, this chapter explores the most recent tools, announcements and developments in the space, ...

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...

“If you are the sales head of a large CPG, online is something like 10% of your portfolio,” reflected Amit Chitnis, Chief Commercial Officer at Ocado, during a fireside chat this week. When FMCG ...

Chapter 3. Drawing on key research into the marketing technology landscape, this chapter reflects on the proliferation of new AI-powered tools and what they mean for the future of marketing, with some ...

Chapter 4. The trend for commerce integration into an increasing array of apps and platforms continues. This chapter explores Google’s AI overhaul of its Shopping experience, the growth of TikTok Shop ...

Chapter 2. In what commentators are calling the dawn of a new era, ‘agentic AI’ is set to revolutionise the world of marketing and beyond. This chapter explores the rise of advanced multimodal AI ...

Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.