What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta is ramping up its AI-driven pricing strategy. According to Fortune magazine, the Atlanta-based airline aims to boost ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

But Delta’s AI system, powered by Israeli company Fetcherr, digs much deeper into personal data. A system that uses AI for ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

The carrier aims to use Fetcherr, an Israeli AI tool, on 20% of domestic flights by the end of the year, President Glen ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use ...