What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Delta Airlines President Glen Hauenstein said that the company was evaluating how ticket prices should be set up to offer ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Delta Air Lines wants to use AI to determine ticket prices in real-time. Some say it could drive up prices for consumers (AFP ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.