Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Now it seems that Delta Air Lines and United Airlines could bring the same ‘unbundling’ approach to business class with the ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.