Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon Advertising Deal Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform division are teaming up to give more advertisers access to the content of Disney+,

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled this week. Amazon and Roku revealed a similar partnership Monday, as did Netflix and Yahoo.

According to a Tuesday report by The Hollywood Reporter, Disney (NYSE:DIS) and Amazon (NASDAQ:AMZN) have struck a new partnership that is expected to improve ad targeting for streaming television. The report said the partnership between Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform logistics unit will allow more advertisers to have access to the content inventory across Disney’s platforms.