The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

From groundbreaking tennis outfits to boardroom roles, Maria Sharapova has redefined what it means to be a style icon off the ...

Hint: It’s not the tennis dress. But as she is inducted into the International Tennis Hall of Fame, the former star athlete ...

After years of playing in store-bought attire and without an apparel deal, Taylor Townsend, now the world No. 1 in women’s ...

World No. 1 Aryna Sabalenka is known for her fierce power on the court, but behind the trophies and rankings, the Belarusian ...

The tennis lifestyle brand's newest initiative is among several marketing opportunities during the tournament that takes ...

As soon as seven-time Grand Slam champion Venus Williams stepped foot onto the court for the 2025 US Open, in the eyes of ...

Travis Kelce designed a capsule collection for American Eagle and tapped other iconic athletes like Suni Lee and Azzi Fudd to star in the campaign with him.

Venus Williams has built a $95 million empire through tennis, business, and endorsements. She earned over $42 million in ...

Last night, Venus Williams’s much-anticipated return to the US Open came to an end after losing to Karolina Muchová in a ...

Carlos Alcaraz in Louis Vuitton, Coco Gauff in Miu Miu, Jannik Sinner in Gucci: Forget actors, fashion brands are falling ...

With the U.S. Open kicking off in New York this week, we’ve noticed one particular sports-style trending on and off the court ...